Product Psychology Masterclass
Because “user experience” doesn’t happen on a screen… it happens in the mind.
Course curriculum
In 5 weeks, you’ll apply the right psychological principle to improve any product experience.
Lesson topics
Exercises & templates
Module 2
· Week 2-3
Know which psychology principle to use and when.
Lesson topics
Exercises & templates
Lesson topics
Exercises & templates
Lesson topics
Exercises & templates
Module 5
· Week 5
To earn loyal fans & succeed long-term
Lesson topics
Exercises & templates
Ben Shih
One of the best decisions I made last year was to spend my learning budget on this course.
In short, this course is simply amazing (just like all the case studies they made). And I believe that in today’s world, where AI is advancing rapidly, understanding human psychology and how people use products has become even more critical.
What I loved most about the course was how it took complicated psychological patterns and broke them down into real-life scenarios with easy-to-understand language. The course also provided lots of practical exercises and homework where you can practice those psychological patterns in your own design/product.
Thanks to the course, I was able to apply one of the theories to the onboarding process of an app I created, resulting in an increase in the conversion rate from 11% to 24.7%.
If you’re looking to deepen your understanding of human psychology and product design, I highly recommend this course.
Learning Framework
Each lesson follows a proven learning methodology that focuses on getting you to take action.
Every
Lesson
1. Learn
2. Practice
3. Apply
Learn
Learn in the same format we use for our case studies but more in-depth and with a structured approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Practice
Learn in the same format we use for our case studies but more in-depth and with a structured approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Learn
Learn in the same format we use for our case studies but more in-depth and with a structured approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.
Bonus Tools
We give you practical tools to help you apply what you learn even after you graduate.
Apply what you learned directly to your work without missing anything—no need to memorize every lesson.
We fitted the whole course in just one sheet of paper so you can quickly review the most important concepts at a single glance.
Steal our case study template (Figma) to quickly create customer stories and highlight frictions in your product.
Certification
Prove you’re one of the top product psychology experts in the industry, with something more than just a piece of paper at the bottom of a desk drawer.
How it works
As soon as you join, you can start learning and applying new strategies to improve your product. Busy now? No stress, you can start the course whenever you have more time.
Complete the course in 5 weeks at your own pace without feeling overwhelmed. Once done, take the final exam to earn your certificate. Don’t worry. We’ll nudge you if you fall behind.
Since human psychology won’t change soon, what you’ll learn will always be relevant. You can come back whenever you need and review the course.
Maya Carrion
I just wanted to let you know that I really enjoyed the course.
I have ADHD so remote learning is a real nightmare for me but somehow this course was different. This is the first course I’ve finished since COVID started and you have no idea how much that means to me. And I think that happened because the course was really fun, practical and real.
So, from the bottom of my heart, thank you. Please keep making more amazing courses.
Instructors
Dan
Benoni
👋 Hey. Dan and Louis-Xavier here. In short, we:
We created this course to help people like you use psychology (ethically!) to build better products, sharpen your skills, delight your customers and help companies scale faster.
You’ve seen what we do in our case studies. Now it’s time for you to have the exact knowledge to do the same for your product.
Louis-Xavier
Lavallée
Testimonials
Bestselling author of Hooked and Indistractable
“Growth.Design is a great reference for any team committed to improving its customers’ user experience. We all have a responsibility to build ethically-designed products and services to improve people’s lives, Dan and Louis-Xavier show you how.”
Bestselling author of Hooked and Indistractable
“Growth.Design is a great reference for any team committed to improving its customers’ user experience. We all have a responsibility to build ethically-designed products and services to improve people’s lives, Dan and Louis-Xavier show you how.”
Bestselling author of Hooked and Indistractable
“Growth.Design is a great reference for any team committed to improving its customers’ user experience. We all have a responsibility to build ethically-designed products and services to improve people’s lives, Dan and Louis-Xavier show you how.”
Bestselling author of Hooked and Indistractable
“Growth.Design is a great reference for any team committed to improving its customers’ user experience. We all have a responsibility to build ethically-designed products and services to improve people’s lives, Dan and Louis-Xavier show you how.”
“Your course is visually much more engaging. I wish I’d known about you guys earlier before paying $9,000 for a UI bootcamp.”
— Monica Lindin, Alumna
Product Psychology Masterclass
Course registrations end on February 21, 2025.
Team
4,900
USD
980/person
Solo Lifetime
2,000
USD
1,500
USD
Solo
1,300
USD
If you’re not happy with the program after giving it an honest try, just email support@growth.design before:
We’ll quickly and promptly refund your entire payment.
We want to make this a no-brainer decision for you.
(PS: there’s a 99.2% chance you’ll be satisfied based on previous participants.)
#PRO TIP
Most students had their company pay for this program even if they didn’t have a formal training budget.
Course Reviews
Kate Syuma
I just finished the Product Psychology Masterclass — it was one of the most worthy investments in my whole design career. Your course helped to systemize the knowledge and inform the design work of my team with the best practices, and I’m very very grateful for that!
The time I spend on your course evolved a habit for me that I don’t want to lose. And as a Product Design Manager for Growth at Miro, I find it crucial to invest in analyzing experience in other products and find areas of improvement. I was thinking of my career in the long run, and you really inspired me with your example of product consulting & knowledge sharing that look extremely meaningful for me.
Came across Growth.Design’s case studies.
It was such a novel way of expressing what most product marketeers miss out on very often – Empathy towards your customer.
I ended up taking up their course and I can easily say it is quite unlike any online self paced course I have completed so far. Will strongly recommend to anybody who is interested in User Psychology!
Gourab Ghose
Join thousands of people from these organizations
Alternatives
If you’re thinking of joining but still evaluating other options, here are some of the closest alternatives:
We encourage you to read. But there are so many psychology books to read that it can take years to cover the basics. And unfortunately, few psychology books are focused on digital products. So you might still struggle to apply the theory to your work.
Education is great but expensive. Plus, most degrees are 2+ years long and aren’t designed for practical, real-world applications. That’s why many students look for alternatives even after they graduate.
Bootcamps have been popular in the past decade. Short in nature, they simply can’t go in much depth and have little focus on psychology. You get a nice certificate, but you’re stuck with general tactics.
Some consultants are good for giving your business a small push. But that’s still a short-term solution. Educating your team on product psychology will have a better long-term impact for a fraction of the price.
Shyvee Shi
Product Manager, Learner Experience @ LinkedIn
Over the years, I’ve always been very interested and passionate about behavior design and user psychology, but I was never able to really apply what I read in psychology books to product design.”
Ali Abouelatta
Master Students, Cornell University
I learned more from you than I did from my $350,000 undergrad + grad degrees.
Way more, actually. I don’t know why any sane person would choose not to check you out!
Monica Lindin
Senior Content Officer
Your course is visually much more engaging, and seeing the before and after screenshot suggestions crystalized the information for me.
I wish I’d known about you guys earlier before paying $9,000 for a UI bootcamp which has drained my budget.
FAQ
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
5 weeks should be enough time for you to go through this course.
That’s based on 1 module per week, and each lesson has about:
We designed the course to help you apply the learnings to your product as efficiently as possible.
At the end of the 5 modules, you’ll be able to take the final exam and earn the certification.
P.S. If you’re on the Solo Lifetime plan, you can finish the course at your own pace whenever you want since the program is self-paced, and you have lifetime access.
Enquiries
We’re confident you’ll love the program (hence our no-brainer guarantee). But if you’re still on the fence, we’ll be happy to answer your questions.
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